A recent IRS Letter Ruling (202518023, May 2025) clarifies medical expense deductions under Sec. 213, approving unreimbursed IVF costs while denying those for surrogacy. As reported in The Tax Adviser (November 2025), this guidance helps Intended Parents navigate tax implications amid rising fertility costs. Under Sec. 213, taxpayers can deduct...
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What Is Social Surrogacy? A New Path to Family with Conceptual Options
“Social surrogacy” is the fastest-growing reason Intended Parents are choosing Surrogacy in 2025. Unlike medical surrogacy (due to infertility or health risks), social surrogacy is chosen by those who can carry a pregnancy but decide—for lifestyle, career, mental health, or personal reasons—not to. Think high-profile executives, same-sex male couples, or...
A Surrogate’s Thanksgiving: Gratitude That Grows a Family
This Thanksgiving, while most of us gather around turkey and pumpkin pie, Surrogates at Conceptual Options are cradling something even more precious: someone else’s miracle. You’re not just growing a baby—you’re growing love, hope, and an entire family’s future. Every kick you feel is a reminder of the extraordinary gift...
Navigating Holiday Stress During Pregnancy: A Surrogate’s Guide with Conceptual Options
The holidays sparkle with magic, but for pregnant surrogates, they can also bring exhaustion, swollen ankles, and a side of emotional overload. At Conceptual Options, we’ve supported thousands of surrogates since 1999, and every December we hear the same loving confession: “I want to do all the things, but my...
WWE Legend Torrie Wilson Welcomes Baby Via Surrogacy
WWE Hall of Famer Torrie Wilson is officially a mom! The fitness icon and her husband Justin Tupper joyfully announced the arrival of their son via surrogacy in November. After years of sharing her wellness journey with millions, Wilson embraced gestational surrogacy to complete her family — a powerful reminder...
Surrogacy Stories Inspire Us at Conceptual Options
A recent BBC article spotlights Surrogates like Emma Pilarz, who birthed nine times—seven for others—and Helen Johnson, whose compassion led to two surrogate pregnancies. These women share motivations rooted in empathy: “The idea that some people could never have children broke my heart.” Conceptual Options offers a regulated, ethical alternative...
Gabrielle Union’s Surrogacy Love Letter to Kaavia Inspires
Gabrielle Union’s golden tribute to daughter Kaavia James on her 7th birthday is pure magic. “Thank you for choosing us,” the actress wrote on Instagram, sharing radiant photos with husband Dwyane Wade and their “golden” girl. After years of infertility and heartbreaking IVF cycles, Union embraced surrogacy—and found not just...
12 Supportive Phrases Every Intended Parent Needs to Hear
Surrogacy is a journey of love, complexity, and courage, and the right words can anchor Intended Parents through joy and grief. At Conceptual Options, we’ve guided families since 1999, and we echo these affirmations—because every Intended Parent deserves to feel seen, validated, and celebrated. “Your path to Parenthood is valid.”There’s...
The Power of Surprise: Amanda Warsavsky’s Secret Surrogacy Journey
Amanda Warsavsky’s heartwarming reveal of baby Olive—kept secret until her arrival—captured millions on TikTok, showcasing surrogacy’s magic. After 10 pregnancy losses, including miscarriages and an ectopic, Warsavsky and her husband turned to surrogacy for their third daughter. “We decided not to tell anyone until we had a safe baby,” she...
Prioritizing Self-Care as a Surrogate as the Holidays Approach
The holiday season is a time of joy, family gatherings, and celebration—but for Surrogates, it can also bring added emotional and physical demands. As you carry a precious gift for Intended Parents, practicing self-care is essential to nurture your well-being and ensure a healthy pregnancy. Conceptual Options, your trusted partner...
Millie Bobby Brown’s Adoption Journey Inspires with Conceptual Options
Stranger Things star Millie Bobby Brown, 21, and husband Jake Bongiovi, 23, recently announced on Instagram their joy in welcoming their first child, a baby girl, through adoption this summer. The couple, married in May 2024 after meeting on Instagram in 2021, shared their excitement for this “beautiful next chapter”...
Surrogacy’s Rise to Mainstream: A 26-Year Journey with Conceptual Options
Two decades ago, surrogacy was a little-known option, often shrouded in mystery and stigma. Today, it’s a celebrated path to parenthood, embraced by diverse families worldwide. Conceptual Options, a leader in surrogacy since 1999, has played a pivotal role in this transformation, making surrogacy mainstream through expertise, compassion, and innovation....